Flyfish Europe signs major distribution deal

Flyfish Europe has announced a new distribution deal with Whiting Farms in Colorado, a leading supplier of fly tying feathers.

Tom Whiting (main picture), President and owner of Whiting Farms, bought his business in 1989 from poultry genetics expert and commercial fly tyer, Henry Hoffman, and lays claim to being the largest fly tying feather producer in the world.

“Jarle L. Kristiansen (below) MD of Flyfish Europe and I go way back. I’ve followed the rise of his distribution company and know how highly regarded, efficient and smooth it has become.

“By teaming up with Flyfish Europe, we will be able to serve retailers across Europe in a transparent, cost-effective and coherent way that will benefit everyone involved.”

Whiting Farms has customers in 48 US states and 36 countries, including Japan, Canada, Europe, Australia, New Zealand, Singapore, Sri Lanka, Thailand, the Philippines, China, Kenya, South Africa, Bhutan and Brazil.

“Whiting fits well into our line-up of high-end fly fishing brands,” said Kristiansen. “Knowing Tom’s dedication to quality, I’m happy to offer the stock, distribution and dealer web solutions that his products so sorely deserve within the European market. It’s going to be a win-win situation not only for Flyfish Europe and Whiting, but also for European retailers and end-consumers.”