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Retailers praised as Daiwa Australia celebrates 50 years


Daiwa Australia’s retail partners have been described as ‘instrumental’ in the success of the Japanese brand as it celebrates its 50th anniversary in the country’s tackle industry this year.

Daiwa Australia Managing Director Greg Seeto said: “Reaching 50 years in the trade in the country is testament to the unwavering commitment of the Daiwa family, past and present, and the invaluable support of our retail partners. They have been instrumental in the development and success of the brand and company during this 50-year journey.

“The have embraced our products and elevated the Daiwa brand, while also demonstrating resilience as they navigate the shifting tides of a competitive retail landscape. We are incredibly grateful and humbled by their support and belief in who we are, our products and our focus on the future of fishing in Australia.

“Buoyed by the positivity of its partners, customers and stakeholders, Daiwa is empowered and energised for the next 50 years to create more ‘WOW’ moments for Australian anglers.”

Seeto added that Daiwa’s half-century old journey has seen enormous change. “Evolution in tackle design has been the driving force for this change, with Daiwa designers and engineers leading the charge.

“The original Daiwa open-face reel in 1965 has been followed followed over the decades by other ground-breaking designs and technologies, such as Daiwa’s graphite body and rotor (1979), Real Four (2004), Zaion (2007), MagSeal (2010), AGS Guides (2014), Monocoque Body (2018) and Airdrive Design (2022). Each technology heralded a new dawn in design, with reels such as Certate, Saltiga, Exist and Steez becoming iconic examples of performance-leading design.”

Source: Australian Fishing Tackle Retailer (AFTR) magazine.

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