Hardy announces new conservation partnership

Revered fly fishing brand Hardy has announced a new partnership with Fly Fishers International (FFI), the body dedicated to preserving the legacy of fly fishing globally through conservation and education.

The collaboration brings Hardy into the fold of leading companies supporting FFI initiatives and signals a renewed and growing involvement with the fly fishing industry, says the Pure Fishing brand.

“Throughout Hardy’s long history it has consistently been considered the vanguard of tradition and craftsmanship,” said Patrick Berry, Fly Fishers International President and CEO. “That commitment to excellence reflects positively on FFI and underscores our joint commitment to providing quality that enhances the fly fishing experience.

“Through this partnership, Hardy is not only supporting FFI’s efforts, but offering the FFI community an impressive range of new freshwater and saltwater fly rods and reels that build on the Hardy legacy.”

Jim Murphy (main picture), Director of Fly Fishing at Pure Fishing and Hardy, said the brand will offer benefits and support to help FFI engage the evolving fly fishing community and provide valuable benefits its members, clubs and councils.

“FFI has long enjoyed a reputation as the premier source of fly fishing education and casting instructor programmes, and our customers value our commitment to the future of the sport,” he added.