New Abramis Sales Manager targets sales growth in northern Europe

Abramis, the owner of the Mikado brand, has added long-time industry professional Robert Welter to its sales team.

Welter, previously with Zebco Europe, becomes Sales Manager for DACH and Benelux with a brief to drive sales in northern European markets.

“Our growth in Germany and Austria in recent years has been very positive, but we were aware that to accelerate this growth and support our existing sales team in the territory we would need a respected and talented team leader to direct our activities,” said Jan Kolousek, Sales Director for Abramis. “Robert fits this role perfectly with his experience of leading sales teams and supporting key customers.”

General Manager Kamil Czerminski said the Polish company aspires to be a leading supplier of sportfishing equipment across Europe. “We know that to achieve this we need key personnel in the territories who know the market, understand where we need to improve and give us the correct feedback on the market direction.

“In addition to the undoubted impact he will make on our German and Austrian business, Robert can also guide our expansion into the Benelux market where he has considerable experience from his previous positions.”

Welter said: “Mikado is a brand I have become more and more aware of in recent years as a serious competitor. Known for its quality products, excellent packaging, fast delivery and value-for-money pricing, it is becoming a serious force in the market place.

“When I visited the company I saw that these strengths were supported by an excellent team in Poland across product development, logistics, marketing and IT. The opportunity to join this dynamic team at a time of their international growth and development was one that was too good to pass up.”