Daiwa premium range for sale exclusively at retailers

Daiwa US has paid tribute to its retailers by announcing that its premium Kage range of rods and reels will be exclusively available at their stores and not sold online.

“Independent retailers are core to Daiwa’s business,” said the group’s Marketing Director, Marc Mills. “These shops offer that hands-on, local and regional service that is the backbone of fishing. Daiwa wanted to do something special for them by developing high quality products that are only available at these speciality stores.

“And during these challenging economic times, the smaller guys can be the most vulnerable. Having Daiwa Kage rods and reels in stock, however, gives them a little competitive edge. And their customers benefit from buying brilliant products at fair prices.”

Daiwa’s Kage line-up includes two spinning reels, three freshwater rod series and an ice-fishing rod range.