New signing will help ‘shape the future’ of MAP

After 23 ‘brilliant’ years with Garbolino, big match angler Ian Didcote has joined top UK competition fishing brand MAP as a consultant.

He has become part of the Leeda brand’s #TeamMAP line-up of anglers and will be working alongside the current consultancy team on new product developments which will ‘shape the future of MAP’, says the company.

“Synonymous with impressive results over the years on natural and commercial venues alike, Didcote is described as the epitome of a ‘big match’ angler and we are excited to see what the future brings as he starts a new chapter in his angling career,” said a spokesman for MAP.

“Having fished at the very highest level on the team scene, winning countless huge titles, to conquering the Drennan Knock-Out Cup individually, he brings a massive wealth of experience to the MAP brand.”

Didcote said: “After a brilliant 23 years with Garbolino, I’m very excited to have joined MAP as a consultant. I am looking forward to a long and successful partnership with MAP and being part of its strong team of consultants.

“Having the opportunity to be involved with the design of future products and their development is something that I can’t wait to get started on, using my many years of experience to help bring the best products to the bank and – of course – winning with them!”