MADCAT adds top catfish specialists to team

Pure Fishing’s recently acquired catfish brand, MADCAT, has added two top specialists to its German-speaking team.

Peter Merkel and Patrick Haas, two of the best know catfish anglers in Germany, will be using their extensive experience to support product development, marketing and using social media through video content to promote the brand.

Together the duo have fished almost every top catfish venue across Europe and injected a real lifestyle hype among catfish anglers through their successful film projects, guiding tours and their own cat specific rod series.

MADCAT joined the Pure Fishing portfolio when the largest supplier of tackle in the world acquired Svendsen Sport in a deal worth $153.4m in April this year.