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New leadership team revealed at Gunpowder


Gunpowder, the agency for companies including Pure Fishing, Johnson Outdoors, SITKA Gear and Academy Sports + Outdoors, has announced a new leadership team.

Carie Breunig is promoted to Chief Operating Officer, Leah Berg to President and Caitlin Conley to Vice President of Finance.

“The group is largely responsible for the agency’s substantial growth over the last three years,” said CEO Ryan Chuckel, who founded Gunpowder in 2015. “The last eight years have been remarkable, but it’s only up from here. Together we will craft the next chapter of Gunpowder.

“Carie, Leah and Caitlin are now stepping into roles that will guide the direction of our agency over the coming years. We are establishing an approach to leadership that allows me to focus on growing the business while putting key leaders in position to manage the work and our people. With these changes we are well positioned for long-term growth.”

Breunig has 24 years of marketing and communications agency experience that includes time with large consumer brands including Costa Sunglasses, GoPro, THOR Industries, Pure Fishing and SITKA.

Berg’s 15 years in the sector have seen her working with clients in categories ranging from baby care and running shoes to life insurance and fishing bait.

Conley has spent 12 years helping businesses and agencies achieve financial success and has been with Gunpowder since 2019.

Main picture: Ryan Chuckel (left) and Carie Breunig (right). Second picture: Leah Berg (left) and Caitlin Conley (right).

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