Major French tackle retailer opens ‘flagship’ store

One of France’s largest fishing tackle retail chains has opened its 42nd – and flagship store – in the suburbs of Montpellier.

French fishing magazine La Pêche et les poisons reports that after a three-year absence, Pacific Pêche has a presence in the south-east and Montpellier basin of the country once more.

The new 850sqm store incorporates the new concepts required by the group since its takeover by AFL Pêche in July 2020 – a warm atmosphere and improved customer experience together with exhibition, discovery and testing areas.

The new store is situated on a floor of the building that the parent company will soon occupy as its head office following its transfer from Saint-Gély-du-Fesc.

Picture: La Pêche et les poisons