Anglers vote for best US fly fishing launches
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Anglers attending The Fly Fishing Show 2023 series across the US in the early part of this year got their first chance to vote for the best new products launched by exhibitors.
And the big winner in the Consumer Choice Awards included serial winner Simms Fishing Products, which continued its dominance in the apparel sector by taking nine individual awards.

Ross Reels picked up the prizes in the fresh and saltwater reel categories with its Evolution model. Scientific Anglers took the top honours in the freshwater fly lines (Amplitude Smooth APX) and saltwater fly lines (Amplitude Smooth Grand Slam).
Umpqua’s Thunder Grasshopper was the winning freshwater fly pattern, while its Danger Muffin Crab claimed top spot for saltwater fly.
Voters from 15 countries around the world cast over 17,000 votes for 183 different products in 39 categories.
The full list of winners were:
Sunglasses: Bajio Piedra
Fly Reel (freshwater): Ross Evolution FS
Fly Reel (saltwater): Ross Evolution FS
Men’s Waders: Skwala Carbon
Men’s Wading Boots: Simms G4 Pro Powerlock Boot
Women’s Waders: Simms G3 Guide Stockingfoot Wader
Women’s Wading Boots: Miss Mayfly Moxie
Youth Product: Simms Kids Tributary Stockingfoot Wader
Accessories under $50: Simms Taco Wader Bag
Accessories $50-100: Norvise Automatic Fly Tying Bobbin
Accessories over $100: Fishpond Nomad Mid-Length Net
Artwork: Cody’s Fish Brown Trout License Plate Art
Boat (personal watercraft): Water Master Kodiak Raft Package
Books and Maps: Joe Humphrey’s Trout Tactics (revised edition
Chestpack/Vest: Simms Dry Creek Z Sling Pack
Eco-Friendly Product: Simms Fall Run Insulated Hoody
Entertainment/Education: “Trout and Feather” (YouTube)
Fly Box: Tacky Original River Mag Box
Fly Hooks: Tie! Jig Force Sizes #20 and #22 by Fulling Mill
Fly Line (freshwater): Scientific Anglers Amplitude Smooth MPX
Fly Line (saltwater): Scientific Anglers Amplitude Smooth Grand Slam
Fly Pattern (freshwater): Umpqua Thunder Grass Hopper
Fly Pattern (saltwater): Umpqua Danger Muffin Crab
Fly Rod (Two-Handed/Spey): Temple Fork Outfitters Pro III
Fly Rod (Freshwater): Hardy Aydon
Fly Rod (Saltwater): Thomas & Thomas Sextant
Fly-Tying Materials: Umpqua Jig Bombs
Fly-Tying Tools: Norvise Automatic Fly-Tying Bobbin
Fly Tying Vise: Renzetti Limited Edition Traveler
Freshwater Combo Kit: CD Fishing All Fly Ultimate Plus
Gift Items (under $100): Atollas Fly Caddy
Insurance (guide and outfitter): Cross Current Guide Liability Insurance
Luggage/Backpack: Fishpond Thunderhead Submersible Backpack
Men’s General Apparel: Rep Your Water Merino Wool Blend Retro Camo Sun Hoody
Men’s Outerwear: Skwala Fusion 3/2 Puffy
Tenkara Rod: Tenkara Tanuki Pocket Ninja
Women’s General Apparel: Simms Solarflex Cooling Hoody
Women’s Outerwear: Simms G3 Guide Jacket and Fishe Steel My Heart Riffle Snap Fleece
Most Innovative: Simms G4 Pro Powerlock Boot Wading Boots