Fishbites eyes global expansion with new appointment

Florida-based Fishbites has appointed a VP of Marketing and Advertising to help the company expand into new international markets.

Courtney Woznek, who has been part of the brand’s pro-staff team for several years, will oversee all marketing and advertising efforts for Fishbites and Fishbites Trading Post while continuing to work with worldwide partners.

She has previously held similar roles with the Girl Scouts, Salt Strong, IHG/Marriott Hotels and Expansive Commercial Workspace.

“We are excited to leverage Courtney’s expertise and love of building brands,” said Terry Dillinger, President and CEO of Fishbites’ parent company, Carr Specialty Baits.

Woznek said: “I am grateful for the opportunity to help shape the growth direction of our brands here in the States and globally. I truly believe in this company and have always loved the good work it does for our communities.”