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LIVETARGET entices up-and-coming MLF pro


LIVETARGET – the award-winning manufacturer of fresh and saltwater lures – has added Major League Fishing (MLF) pro James Elam to its team.

Vic Cook, Director of Brand Management at LIVETARGET, said: “We see James as one of the up-and-coming anglers in the MLF – and he is genuinely a nice guy! When we are looking for pros, we want anglers who have an insight into our products so they can assist with product development.

“We want to make the right products that pro and novice anglers can fish and be successful with, so when I heard James was available, I called him.”

Elam is in his 11th year as a professional angler and fifth on the MLF Pro Tour. He said: “I have been fishing LIVETARGET baits for a while and the Hollow Body Frog is exceptional. Its small swim baits and hard lures are phenomenal. The realism and paint details are second to none – and they work exceptionally well.”

Cook added: “LIVETARGET seeks someone with social media outreach to give us brand awareness and brand loyalty and is a great colleague in the industry. James fits that bill and being part of the MLF Pro Tour made it extra special.”

“I am happy to get this relationship started for 2023 and am excited for the year and future,” said Elam.

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