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PRADCO Fishing appoints UK and Ireland distributor


PRADCO Fishing, one of the world’s top lure manufacturers,  has reached an agreement with British brand owner and wholesaler Fishing Matters to be its distributor for the United Kingdom and Ireland.

Fishing Matters, based in Somerset, UK, is well known for its hook brands, Cox & Rawle, Partridge of Redditch and SPRITE. PRADCO, based in Fort Smith, Arkansas in the US, owns some of the most famous fishing lure brands, which include Heddon, Bomber, Cotton Cordell, Rebel, YUM, BOOYAH, Bobby Garland and many others.

“PRADCO’s brands are a strategic fit for our business,” said Mark Hamnett, Managing Director of Fishing Matters. Hamnett, who lived and worked in the US for many years, once collected Heddon Lures and has a good knowledge of PRADCO’s many brands and its products.

“Mark clearly understands where our brands fit in the UK landscape, both in saltwater and freshwater markets,” said Bruce Stanton, Vice President and General Manager of PRADCO Fishing. “We are very fortunate to be working with him and his team.”

Fishing Matters has been distributing fishing products in the UK since 2005. PRADCO was founded in 1962, and the oldest brand in its portfolio – Heddon – was founded in 1894.

Dealers interested in discussing PRADCO Fishing brands with Fishing Matters may either call +44 (0) 1963 31623 or e-mail sales@fishingmatters.biz

Picture: Mark Hamnett (left) of Fishing Matters and PRADCO’s Bruce Stanton shake on the deal

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