Whitewater Fishing seals new TV marketing partnership
US apparel brand Whitewater Fishing has sealed a new marketing partnership with freshwater multi-media outlet The Next Bite TV (TNB).
The agreement means that Whitewater gear will be premiered and promoted on TNB, which airs on the Discovery Channel, CBS Sports and other streaming channels.
The show’s hosts, who include Chase Parsons, Korey Sprengel, Tom Kemos, Gary Parsons and Jason Przekurak, will personally represent the Whitewater brand and will be heavily involved in product development.
TNB has been ‘vigorously testing’ Whitewater’s 2023 collection over the past year. “The fit, comfort and warmth are incredible,” said TNB’s Chase Parsons. “And we’re already discussing upcoming projects to provide even more fantastic clothing options for the angler.”
Aaron Ambur, President of Whitewater’s parent company, NEXUS Outdoor, in Michigan, said the partnership would ‘make big things happen’.
“For the northern fishing market, TNB is the most authentic, technical, competitive and watched team of anglers,” he added. “We are honoured to have them trust our technical fishing gear.”
TNB’s other sponsors include Pure Fishing, Lowrance, Power-Pole, Bass Pro Shops, Mercury and NITRO Boats.