Pure Fishing brand introduces its first ever scented hard bait

Berkley has introduced its first ever scented hard bait. The US company’s new Flicker Shad line contains patent-pending Scent+ Pockets that hold and disperse Berkley’s famous Gulp! scent in the water.

The Pure Fishing brand’s Gulp! soft baits have been a favourite among predator anglers for decades, but now Berkley Labs has morphed the scent with a hard bait to create what it describes as ‘a fish-catching masterpiece’.

“By dispersing Berkley’s Gulp! scent while trolling underwater, the Flicker Shad provides fish with a scent trail that is easy to find and follow, all the way to the lure’s Fusion 19 treble hooks,” says Berkley. “This bait combines science with top-notch action and components to help anglers trigger bites and catch more fish.”

The new Flicker Shad has the same action, profile and dive depth as the standard model. It is available in 5cm and 7cm sizes in the ten most proven Flicker Shad colours. Every pack includes Gulp! Hard Bait Gel.