EFTTEX to play crucial role in Tronixpro expansion plans

Top UK fishing tackle provider TronixFishing has set its sights on global expansion and sees a return to EFTTEX as crucial to its plans.

The company will be primarily introducing its two main brands, Tronixpro and HTO, to visitors to its booth at EFTTEX in Budapest as it looks for distributors across Europe and the rest of the world.

Mike Thrussell Jnr, TronixFishing Sales and Marketing Manager, told Angling International: “In Europe there are some countries that we do not cover and areas where we could do better. We have previously covered our export markets inhouse, but we really need someone on the ground.

“We have a portfolio of tackle that works well across Europe and other regions across the world and feel that we are ready to take advantage of that and expand.

“Previously we never felt confident that we had the stock levels to embark on a successful export drive, but we have been working on that over the last two years and are now in the right position to go for it.”

Thrussell added that the company is looking for distributors with a solid platform, a good shop network and strong marketing background. “In return TronixFishing can offer good, well-known brands that are popular with anglers in the UK and Europe.

“Many of our Tronixpro sea fishing tackle and HTO products have been specifically designed for the European market, including rods and lures for seabass anglers.”

TronixFishing will be showing off its most popular items from Tronixpro and HTO at EFTTEX in June.