EFTTEX ‘still the main channel to meet new clients’ says bait maker

As a relatively new brand, Madiks is eager to confirm its place in the European fishing industry. And there is no better way to do that than exhibiting at EFTTEX, says the Bulgarian bait business.

The company is already represented in Romania, Germany, Latvia and Lithuania and sees the show as an opportunity to establish sales in countries where it is not represented, including Croatia, Slovenia, Spain, Poland and the Czech Republic.

And while it has clients in France and Italy, it sees a bigger potential for sales in both countries.

Madiks hopes to attract the attention of new customers with a range of new products that include a method feeder groundbait series, wafters and big jars of boiled particles that are PVA friendly due to the absence of liquid.

During the COVID years Madiks expanded its offering with a selection of method feeder products that include 2mm, 4mm and 8mm pellets, Spray and Gel Booster aromas, a competition groundbait called VEDA and Wet Groundbait, all of which it will take to Budapest.

“EFTTEX is the biggest industry show in Europe and is still the main channel to meet new clients,” said the company’s Ilian Madjarov.