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Award-winning Wiley X can’t wait for EFTTEX return


Wiley X won the sunglasses category in the first ever digital EFTTEX awards last year, but it can’t wait for the return of the person-to-person event in June.

“We love going to EFTTEX and although the online solution last year was great, the show is really all about contact, the stories and the laughs when you get to meet existing customers and new partners face-to-face,” said a company spokesman.

“Online meetings are an amazing tool, but nothing beats face-to-face contact, sharing experiences and knowledge.

“EFTTEX is Europe’s leading B2B fishing exhibition and we believe we create the best sunglasses for this market. The show has helped establish the Wiley X name within the fishing community and has generated some great connections and new customers in the past. It is almost unthinkable for us not to attend.

“We simply want to highlight that we are so much looking forward to going to Budapest in June. It is a true highlight of the year for us and we cannot wait to see all the people, who are just as passionate about the fishing business and angling as we are.”

All of the company’s CAPTIVATE Polarised models will be featured at the show, including a number of existing models being upgraded with the technology in time for a spring launch. Look out for the EFTTEX winner from last year, the WX Ozone, notable for the Click A.I.R. gasket that helps eliminate fog with one simple click.

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