BUBBA expands sales network across US

BUBBA, the US-based fishing equipment supplier, has announced expansion plans across the country.

The business – part of the American Outdoor Brands group – has recruited Dave Bertolozzi (pictured) as its Fishing Sales Manager for the Eastern region, appointed a new fishing sales representative group in the Northeastern states and extended its coverage in the Southern region of the country.

Bertolozzi has 20 years of experience in the industry with notable brands that include Wright & McGill, owner of the Eagle Claw brand, and Yo-Zuri.

R.D.O. Marketing, a leader in sales representation in the fishing industry for two decades, will represent the BUBBA brand in the Northeastern US. Founded in 1992, it has grown to cover 22 states and represents some of the best-known tackle suppliers in the industry.

Frontier Sales & Marketing, which already represents BUBBA in Texas, Arkansas, Louisiana and Oklahoma (TALO), will now look after the brand’s sales in the Southern United States.

Peter Kersker, Senior Director of Sales for American Outdoor Brands, said: “Originally introduced through distributors and retailers in the TALO region, BUBBA has become a lifestyle brand for anglers who are passionate about the WatertoPlate lifestyle.

“As we expand our sales force coverage in the Eastern region, we look forward to introducing BUBBA to new anglers and building upon its growing base of loyal customers.

“We are excited to have Dave Bertolozzi, R.D.O. Marketing and Frontier Sales & Marketing on the team, applying their skill and expertise and taking BUBBA into new and growing territories.”