Apparel maker signs multi-year sponsorship deal with MLF

Gill Fishing, the maker of foul weather and performance fishing apparel, has signed a multi-year agreement with Major League Fishing (MLF), the world’s leading tournament fishing organiser.

It will be sponsoring the MLF Toyota Series and MLF Phoenix Bass Fishing League in the US. “Gill Fishing is rooted in tournament bass fishing and we are excited to enter into this long-term relationship with MLF by supporting grassroots levels of this sport, which is at the heart and soul of tournament fishing,” said Dominic McCarthy, Gill Fishing’s North America Executive Vice President.

“This multi-faceted partnership will allow us to showcase the technical capabilities of our products. Whether you are chasing a dream to reach the top of the sport or simply enjoy competing on the weekend, Gill Fishing’s apparel was designed to meet the unique demands of tournament anglers and allows them to perform their best in any conditions.”

“Many of our tournament anglers rely on Gill Fishing products to keep themselves dry and comfortable on the water,” said Kathy Fennel, MLF Executive Vice President and General Manager. “It’s always exciting for us to welcome a new sponsor to MLF, and we are proud to showcase the Gill Fishing brand to our loyal fans.”