DNA Baits celebrates European return

One of the UK’s largest online carp bait retailers celebrated its European relaunch at the first-ever Carp Den Bosch, formerly known as Carp Zwolle.

DNA Baits was among a number of brands that attended the show to announce their return to the European market at the event in the Netherlands, including rainwear supplier Vass.

The relaunch coincided with the launch of DNA’s new European-dedicated website, giving customers from across Europe the chance to order bait and get it delivered in just a few days from its new distribution centre, BAF International GmbH, in Frankenthal, Germany.

For the first time, European customers will now have access to DNA’s insect-meal bait, The Bug, which was launched in the UK in 2021 to much acclaim.

DNA Baits Media and Marketing Manager Paul Monkman said: “We missed our European friends and customers over the last two years and were thrilled to be able to supply them with their favourite bait once again. Carp Den Bosch gave us an opportunity to showcase our products to new customers who did not have the chance to see the bait close up, particularly The Bug, which made its European show debut.”