Members to benefit from new ASA website

The American Sportfishing Association (ASA) has launched a new website to improve communication with its members.

A more dynamic design, intuitive navigation and enhanced content are just some of the improvements made by the Association as it seeks to add value to the world’s biggest fishing tackle industry organisation.

On its Voice of Influence page, the ASA covers its advocacy efforts for clean water, abundant fisheries and access to both, while the Current Issues section reveals the efforts of the Government Affairs team in support of fisheries and keeping more anglers on the water.

A Retailers section offers new ideas for sales, marketing, customer engagement and best practice, typified by its Lunch and Learn sessions at ICAST, and there is also a Get Involved tab that urges engagement in helping build the industry and explains the benefits of membership.

The site will also keep visitors informed about major events like the ICAST trade show, the Sportfishing Summit and the Fish America Foundation.

Visit the new site at www.asafishing.org