AFTCO announces global expansion to Japan

Award-winning clothing brand, the American Fishing Tackle Company (AFTCO), has embarked on a global expansion programme and announced a distribution deal in Japan.

The company, which won four awards at last year’s ICAST trade show, has appointed Sunline as its distribution partner.

The Japanese fishing line maker will manage the sales and marketing of AFTCO products across the country. Junji Nakazaki, Overseas Sales Director and Sunline Board member, said: “It is a great honour for us to be trusted with distribution of the AFTCO brand.

“We look forward to bringing AFTCO branded products to Japanese anglers. Whether fishing fresh or saltwater, Japanese fishermen want the best gear available and to fish in comfort whatever the conditions. We know that AFTCO products will allow them to do that.”

“The AFTCO family is extremely excited and fortunate to be able to expand our products and conservation initiatives to the Japanese market in 2023,” said AFTCO President Casey Shedd. “Sunline is a great partner for us and we share many of the same core values such as providing anglers with high quality and innovative products, delivering top-notch customer service and leading conservation efforts.

“Japanese anglers have long been known for their technical expertise and cutting-edge products and I know that AFTCO will be a great fit for them and I look forward to learning from their experiences in the field.”