TronixFishing continues to increase UK sales presence

UK tackle manufacturer and distributor TronixFishing has increased its presence in the south-east of England with the appointment of a new Territory Sales Manager.

Geoff Brooks has become the second full-time sales rep taken on by the company in the last six months. George Cunningham, Managing Director of TronixFishing, said: “As we continue to grow as a company, it is great to be able to continue adding quality personnel to the organisation. Geoff has a proven track record in managing his territory and we look forward to him continuing his great work representing our brands.”

Brooks said: “I was taken by surprise when George called me so quickly after leaving my previous job – it was within an hour. How can you say no when someone clearly wants to work alongside you that much?

“I am immensely proud to be working for such a forward-thinking and innovative company that is market leader in its field, often creating trends rather than following the crowd. Hopefully, with my customer base and existing accounts, I can help grow the Tronixpro, AXIA and HTO brands within my area.”

TronixFishing Sales and Marketing Manager Mike Thrussell Jr added: “Geoff will not only be servicing our established sea fishing shops, but will be helping us expand into freshwater and lure fishing establishments with our HTO and AXIA brands.”