Shimano takes top honour at Big Rock Sports Expo

Shimano took the major prize in the Best New Product Showcase during the eighth annual Big Rock Sports Nashville Outdoor Expo.

The Japanese giant’s Miravel spinning reel was voted the Best New Fishing/camping/marine product at last week’s event organised one of North America’s leading sporting goods distributor.

“This event is different from other new product showcases at industry trade shows where media organisations have a strong influence over the outcome,” said Big Rock Sports Senior Vice President, Brian Phillips. “Since our outdoor retailers know the products and how they will perform better than anyone else, it only makes sense to give them exclusive power to vote for the winners.”

The fishing winners were:

Best New Fishing/Camping/Marine Product: Shimano Miravel Spinning Reel
Best Rod: ProFISHiency Krazy Rods
Best Reel: Shimano Miravel Spinning Reel
Best Combo: Daiwa Tatula TWS Baitcasting Combo
Best Freshwater Lure: Panther Martin Inline Swivel Spinner
Best Saltwater Lure:  GOT-CHA Pro Shrimp
Best Line:  SpiderWire DuraBraid
Best Terminal Tackle/Accessory: Dexter DEXTREME Dual Edge 7″ Flexible Fillet KnifeBest Electronics/Marine:  Humminbird MEGA Live TargetLock – Ultrex 45″-52″
Best Camping/Outdoor:  Frogg Toggs FTX Lite Jacket

Main picture: David McCartney (left), President of Big Rock Sports and Ryan Link (right), Director of Merchandising for Big Rock Sports present the Overall Best New Fishing/Camping/Marine Product Award for the Shimano Miravel Spinning Reel to Brian Dufek of Shimano.