UK bait brand set to celebrate European relaunch at Carp Den Bosch

UK brand DNA Baits is set to celebrate its relaunch in Europe by attending next month’s Carp Den Bosch show in the Netherlands.

In November the company launched its new European-dedicated website, giving customers across the region the chance to order bait and get it delivered in just a few days from its new distribution centre, BAF International GmbH, in Frankenthal, Germany.

For the first time carp anglers will have access to DNA’s insect meal bait, The Bug, which was launched in 2021, and its SLK big fish bait. Those attending the first-ever Carp Den Bosch – formerly known as Carp Zwolle – will be able to view, touch and smell all the products that are available on its website.

DNA Baits Media and Marketing Manager Paul Monkman said: “We can’t wait for Carp Den Bosch as the timing of the show is absolutely perfect, coinciding with the launch of DNA Europe. We have missed our European friends over the last two years and are thrilled to be able to supply them with their favourite bait once again.

“Carp Den Bosch will also give us an opportunity to showcase our products to potential new customers who have not had the chance to see our baits close up, in particular The Bug, which will be making its European show debut.

“We know from attending Carp Zwolle in 2020 how much interest there is in the brand in Europe and we are expecting to be extremely busy throughout the show.”

Carp Den Bosch takes place from January 20th to 22nd, at the Brabanthallen centre, Hertogenbosch.