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Manager’s promotion underlines Mustad’s commitment to OEM sector


Mustad has added additional support to its expanding OEM segment with the appointment of a global manager for the sector.

Kenni Riise, CEO of O. Mustad & Son, has announced that John Loughlin III, who was previously OEM Manager for North America, has been promoted to Global OEM Manager.

“With more than a decade of manufacturing, procurement and sales experience in the fishing industry, John combines his comprehensive knowledge of brand management and tackle manufacturing with a passion and purpose to advocate for his customers,” said Riise.

“Facilitating collaboration between Mustad, manufacturers and brands has been his focus as Mustad continues to provide innovative, premium hooks and an unparalleled level of service for all.”

“I am looking forward to engaging my expanded role with Mustad, an organisation I am so proud to work within,” said Loughlin III. “Having a product that can support such a vast range of fishing tackle worldwide is an exciting opportunity. I have tremendous confidence that our team – one that spans multiple continents – will continue to expand the OEM segment, delivering Mustad quality.”

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