Sakura strikes deal to distribute top US bait scent

French brand Sakura, part of the SERT portfolio, will begin distributing the US bait scent, PRO-CURE, in western Europe from the end of this year.

A range of scents has been chosen by Sakura’s own product managers, one of whom, Franck Rosmann, said: “They are the finest in the world, made from real fresh bait. There is nothing fake or artificial about them.”

PRO-CURE has been supplying products across the world for 30 years. The company uses an exclusive biodegradable formulation that dissolves slowly in water and works in both freshwater and saltwater.

Predator brand Sakura will be making a wide selection of PRO-CURE scents available in France, Italy, Spain, Portugal and Switzerland.