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BKK celebrates fifth success in prestigious design awards


Chinese hook brand BKK has won its fifth accolade in the prestigious Good Design Awards Japan, held recently in Tokyo.

The Shanghai company was recognised for its lure hook, the BKK Raptor-X, a treble inspired by one of its most successful products, the Raptor-Z.

BKK won the award in the face of competition from a host of other industries, including architecture, software systems, services and other consumer goods sectors.

The Raptor-X follows in the footsteps of four other BKK hooks to have won the G Mark symbol awarded to winners. The others were the Lone Diablo in 2017, GT-Rex (2019), and the Raptor-Z and the Titan Series (both in 2020).

“We are honoured by this new recognition,” said BKK Product Engineer and Global Brand Director Michele Gori. “We are proud anglers as well as hook makers. We live the purpose every day by focusing on research and innovation, always concentrating on what our consumers want. We strive to build hooks that are stronger, sharper, more reliable and equivalent to tournament level.”

BKK, which is also a multi-award winner at the international trade show, China Fish, conducts the whole of its manufacturing process in-house at its facility in Jiang Xi province.

“We want anglers who are chasing after the biggest, meanest and hardest-fighting fish to rest assured about the quality of our hooks,” added Gori. “It costs more and takes more time looking for better metals and sharpening the tips, but it’s worth it to create hooks that are truly competitive and extraordinary.”

The annual Good Design Awards Japan began in 1957 and has established collaborative programmes in Thailand, India, Singapore, Turkey and Indonesia.

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