Catch Co. brand expands bricks and mortar retail footprint

Karl’s Fishing and Outdoors, part of the Catch Co. portfolio of brands, has extended its retail operation with the opening of a second store in Minneapolis.

Catch Co. has its roots in e-commerce, but took its first step into bricks and mortar locations earlier this year in Forth Worth.

The new store, in Bloomington’s Mall of America, is a 2,000 square foot storefront that has a customer-focused, hands-on approach to retail and stocks a host of well-known brands including Shimano, HUK, Daiwa, Lew’s and BOTE, plus brands from parent company Catch Co.

The store features interactive experiences that demonstrate how products are used and will also host fishing meet-ups, seminars, philanthropic events and entertainment.

“This flagship store brings fishing to the biggest stage in retail at Mall of America,” said Teeg Stouffer, Director of Retail Experience at Catch Co. “We’re doing it in a unique and interesting way, creating an intimidation-free shopping experience for those who are new to fishing and outdoor activities, and a fun, engaging place for people who already love to fish.”

Catch Co. founder and CEO Ross Gordon, a native of Minneapolis, said: “I grew up visiting Mall of America. To be opening a store here is sort of a dream come true for me. I fished in this area and know how many anglers, both young and old, are here.

“My wish is for more local Minnesotans to be able to experience our products up close and find a product they love, which is the most exciting part of our expansion.”

Catch Co, best known for Mystery Tackle Box, a monthly subscription box of lures, plans to roll out stores in other locations throughout the US.