Latest Cashion rod will ‘revolutionise’ price perceptions

The latest series from rod maker Cashion will ‘revolutionise’ the way anglers perceive the cost of high quality American-made products, says the North Carolina company.

And, apart from the first rod made by founder, Dr. Matthew Cashion, in 2010, the new ELEMENT Series is the most pivotal range it has ever released.

Designed, engineered and manufactured in Sanford, the ELEMENT is also the first series featuring a cork grip. Other assets include ceramic size five guides, an ergonomic reel seat providing direct blank contact, an EVA foam butt and a matt blue finish.

“We streamlined our efficiencies without sacrificing quality to be able to manufacture a truly American-made rod at the lowest price point on the market,” says Cashion.

“The old saying that ‘quality ain’t cheap’ remains true, but Cashion has built proprietary processes to deliver a scientifically superior fishing rod.”