Japanese apparel brand partners with UK’s Angling Trust

Japanese baselayer brand Zerofit is the latest name to become a trade associate partner of the UK’s Angling Trust.

Zerofit manufacturers Heatrub Ultimate Baselayer, independently tested at the Bone Institute in Osaka, which it says is proven to be five times warmer than a standard baselayer.

“We are delighted to help keep people fishing throughout the colder months as we aim to become the preferred baselayer choice for anglers across the UK,” said Michael Morton, Managing Director of Zerofit Europe. “Heatrub Ultimate is so good you won’t need additional multiple layers.”

John Cheyne, the Trust’s Marketing, Membership and Communications Manager, said: “It’s fantastic Zerofit is supporting our work to protect fish, fishing and the environment and at the same time making products that will keep anglers warm throughout the cold days ahead.”

Members of the Trust buying any Zerofit baselayer will receive a free thermal hat worth £20. The offer is valid until December 31st, 2022.