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Angling International: We have the platforms to promote your entries into the EFTTEX Awards


Have you entered the digital EFTTEX New Product Awards? Are you seeking to maximise the exposure of your brand and new products? Then the best way to promote your presence in the new-look showcase happening in October is by working with Angling International.

Rob Carter, Angling International owner and International Sales Director, says: “Angling International has a long history of supporting the EFTTEX Awards. The magazine was the media partner and sponsor of the awards for ten years from 2008. Now, with a new-style digital awards being launched by EFTTEX, Angling International is once again offering a stage for participating brands to promote their new products.

“And just like the new-look awards taking place next month, our platforms are digital too. Angling International leads the way in European trade media with its digital monthly magazine, its weekly e-newsletters mailed to the global trade and its promotional e-blasts for advertising brands.

“These platforms are well established for reaching the trade. And they are all available right now to help participating brands tell customers around the world about the products they have lined up to compete in the EFTTEX Awards.”

You can begin the process right now by contacting Rob Carter and discussing options combining advertising, promotional e-blasts and supporting editorial on the website and in the magazine.

Timing is not a problem, insists Carter. “The digital EFTTEX New Product Awards were launched at short notice after the postponement of the live EFTTEX show planned for September. But I know from talking to Istvan Pal, who is leading the EFTTEX team planning the awards, that the response from the trade has been overwhelmingly positive. There are hundreds of products being prepared for the awards even as we speak.

“The good news is that we can work equally fast. It’s what we do here at Angling International. And that means we are ready right now to promote your products on e-blasts dedicated to individual brands. Speak to us today and your products could be seen by thousands of potential B2B customers around the world within 48-72 hours.

“That means there is plenty of time between now and the October 15th deadline for you to prepare your products, enter the awards and speak to us here about achieving that all-important extra marketing push.”  

But, even once the deadline for the awards has been reached, that is not the end of the promotional journey for your products, insists Carter. “Not this year,” he says. “This year is different. In the past, it has always been accepted that the in-person EFTTEX show is the end point in the promotional journey for new products. Everything leads up to the show, with the New Products stand, judging and Gala Dinner. After that, there is a drop-off in promotional activity amongst all but the winning brands.

“In our meetings with the EFTTEX team, we asked ourselves, why should that be? So this year we are determined to create a larger window of opportunity for all participating brands. In practical terms, that means two things: firstly, an online showcase for all participating products that can be viewed after the awards deadline by both the trade and consumers; and secondly, a post-deadline November issue of Angling International dedicated to participating products.

“And it’s all made possible by being digital. Brands are no longer just promoting to trade buyers within an exhibition hall for three days, but reaching out across the world, to both B2B customers and anglers – anybody with an email and access to our digital output – for three months.”

And it starts here, says Carter. “Talk to us today. We are approaching the digital awards just like we would any EFTTEX show in the past. This is a wonderful showcase for new products – and perhaps even more exciting than in the past.

“If you have taken the time and effort to enter the awards and prepare your products, it’s important that your potential customers know it. Take the extra steps to support your own efforts by reaching out to customers with Angling International.

“Our message is, you’ve worked hard on your products until this point, don’t leave the job half-done.”


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