Simms releases Fall 2022 launches and reveals new campaign

Simms Fishing Products has released its Fall 2022 launches in conjunction with a new campaign – Always On The Water – designed to inspire anglers to embrace the colder fishing seasons ahead and to celebrate the lifestyle they live when they are off the water.

“The Fall 2022 range perfectly represents two of the most important aspects of fishing — the technical side as well as the lifestyle that comes with it,” says Simms CEO, Casey Sheahan.

Adhering to the Always On The Water theme, Simms spent the past 18 months designing and developing an array of technical gear and apparel designed to allow anglers to comfortably fish longer and harder than ever before, regardless of conditions.

Headlining the technical products is Simms’ all-new Guide Insulated Jacket and Bib (Main picture – right and centre). Featuring an outer shell made from premium waterproof and breathable GORE-TEX^® fabric, both the jacket and bib are lined with PrimaLoft^® insulation to provide warmth without excess bulk.

The jacket also comes equipped with an insulated hood, ventilation zips under the arms, hand-warmer pockets and two chest pockets with TRU^® Zip zippers for fully submersible protection.

For the coldest days, Simms has introduced two new styles to keep anglers warm without sacrificing their range of motion. Available for men and women, the ExStream^® Hooded Jacket and ExStream® Pull Over Hoody (Main picture – right) incorporate PrimaLoft insulation and feature a quilted, stitchless construction for layering and durability.

Simms’ ever popular Freestone collection sees the addition of the all new Women’s Freestone Jacket and Freestone Backpack. Built with a fully taped waterproof and breathable three-layer Toray^® fabric, the jacket features two oversized chest pockets, an adjustable hood, articulated sleeves and a shaped waist, with two zippered gussets for a flattering fit.

Made from a 330D Nylon Ripstop with a DWR finish, the Freestone Backpack has a clamshell top opening as well as a U-shaped side opening to access a spacious main compartment for internal organisation. Equipped with a fully cushioned harness system, the Freestone Backpack also includes a tethered, stashable rain cover to keep cargo dry.

The Tributary Collection has also been added to with the Tributary Hip Pack. Made from recycled polyester fabric with a water-resistant, polyurethane finish, the Tributary Hip Pack features hypalon tabs for docking tools and space for storing and drying flies.

Simms’ Fall Run Collared Jacket is also made from recycled materials and has PrimaLoft Eco Black insulation to provide warmth.

For anglers looking for innovative footwear, Fall 2022 includes the all-new Simms Challenger Mid-Deck Shoe. Built with an abrasion-resistant textile mesh upper, these shoes also come equipped with a waterproof and breathable membrane. They feature a dual density comfort footbed with a molded arch support, while a non-marking EVA outsole with micro-siped rubber pods provide traction and slip-resistance.

On the lifestyle end of the spectrum is the Cardwell Hooded Jacket. Built from a Nylon Elastane blend, the Cardwell’s canvas-like exterior offers just enough stretch in a rugged, durable package. Chunky baffles house PrimaLoft insulation for warmth, while two zippered chest pockets and two hand-warmer pockets provide storage for small necessities and relief for cold hands. Built from the same fabric, Simms offers the Cardwell Jacket and the Cardwell Vest, both of which boast a cozy Sherpa fleece liner.

Simms extensive line of flannels continues to grow with the addition of the Guide Flannel, a soft, warm, moisture-wicking flannel made from recycled materials that features a double weave for performance and mobility. The Guide Flannel also comes with vertical, zippered chest pockets and a left chest pocket designed to take sunglasses. The Santee Flannel Hoody and the Men’s and Women’s Santee Flannel Shirts provide a slightly lighter-weight option that offers comfort and style for on and off the water.

Other standouts in the Fall 2022 collection include the Henry’s Fork Hoody (also available in a crewneck) and the Vermillion Hoody (also available in a full zip).  Made using natural, recycled and synthetic fibres, the Henry’s Fork collection is designed for comfort and performance. A French Terry backer made from an organic cotton polyester blend provides warmth, while its HeiQ Fresh finish provides anti-microbial protection against odour.

Featuring an athletic cut, a brushed soft interior and a comfy three-panel hood, the Vermillion collection is also odour free thanks to HeiQ Fresh technology. As an added bonus, both the Vermillion Hoody and Full Zip feature a unique drop-in pocket specifically designed to hold beverages.