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AFFTA CEO announces new service to track sales trends in fly fishing


The US fly fishing industry will soon have access to accurate economic data and trend reports – thanks to a new collaboration.

The American Fly Fishing Trade Association (AFFTA) has partnered with TrackFly, a specialist analytics company, to create a more robust picture of the industry. TrackFly aggregates data collected from manufacturers and retailers to create real-time reports and analytics that AFFTA will use to help businesses make more informed decisions.

“Helping to track trends and aid our businesses is one of the highest priorities of the Association,” said Lucas Bissett, Executive Director of AFFTA (pictured). “We believe this partnership will afford us that opportunity in the biggest way possible. Knowing we are going to produce more real-time and accurate reports for our members using automated data feels like a major step into the future.”

TrackFly is an SaaS (software as a service) company providing data aggregation, analysis and sharing between manufacturers, suppliers and retailers to improve relationships between trading partners in the supply chain.

“We are thrilled to do our part to see the fly fishing industry thrive long into the future,” said TrackFly’s CEO, Stephen Baird. “We are committed to making advanced tools and analytics available to businesses of all sizes as we navigate the evolving supply chain. People and communities can connect and share information faster than ever and the time is long overdue for businesses to have that same level of connection. We want to see fly fishing businesses band together like never before.”

• The inaugural AFFTA Industry Summit has been set for October 16th-19th at the Francis Marion Hotel in Charleston, South Carolina. Manufacturers, retailers, guides and media and invited to the ‘thought leadership’ event, which will be made up of educational seminars covering conservation and trade, networking and fishing. “This not a product display event,” emphasised AFFTA’s Ken Andres. “We will discuss the most important issues surrounding fly fishing, compile an AFFTA to-do list for the future and discuss what the annual industry event will look like.”

More information and registration is available here

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