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North Point Brands invests in marketing team


North Point Brands (NPB), the parent company of Cheeky Fishing and Wingo Outdoors, has made three additions to its marketing team.

James Daley, previously with Orvis, becomes Creative Director for both brands and will split his time between the company’s North Adams office and his home in Vermont.

Ellen Wright (pictured), experienced in project management and strategic execution, is NPB’s new Marketing Manager. Wright comes from lifejacket brand, Astral.

And Jack Sine takes on the Customer Service Associate role. Sine is a recent graduate of Colby College and is an avid fly fisherman.

NPB has also promoted Walker Crisp, former customer service and operations associate, to Sales Manager. He will support retailers and Cheeky and Wingo independent sales reps in the field.

“A substantial capital raise has allowed us to continue investing in people and product development,” said CEO Ted Upton. “We feel that hiring the right people is crucial for our next stage of growth.”

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