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PRADCO makes growth plans clear with new hire


PRADCO Outdoor Brands has indicated its growth intentions with the appointment of a Director of Mergers and Acquisitions.

Brett Basik, whose background is in accounting, investment banking and entrepreneurship, will lead the US company’s efforts to acquire brands and develop new partnerships.

“He will accelerate our business development and acquisition-focused initiatives in this new role on our senior leadership team,” said PRADCO Outdoor Brands President Robert Schoenvogel.

Basik is currently working on multiple transactions in the company’s pipeline and looking for new opportunities from early-stage growth investments to bolt-on acquisitions to entirely new platforms.

PRADCO Outdoor Brands is a subsidiary of EBSCO Industries and owns numerous brands at PRADCO-Fishing including Rebel, YUM, Booyah, War Eagle Custom Lures, Heddon, Lindy, Bandit and Bomber. It also owns multiple hunting brands.

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