Gillies on an ICAST mission before unveiling biggest ever booth
One of Australia’s leading suppliers of lures is visiting ICAST in Orlando this week before returning home to prepare its biggest ever booth for the return of its domestic industry event.
Gillies – the owner of the famed Tassie Devil brand – is looking forward to the resumption of the Australian Fishing Trade Association (AFTA) show next month with a booth that will be showing off its collection of recently acquired life jackets and what company CEO Pat Levy (left in picture) says will be more products than ever before.
Included in the new lure launches planned by Gillies will be two ‘significant’ new additions to its range and the introduction of a lead-free Tassie Devil. These will be in addition to new lines that it picked up at ICAST.
Product Manager Billy Parsons (centre) takes up the story. “We are excited to be back at our trade show and what an event it promises to be. There will be a record number of exhibitors and a 30% increase in buyers compared to the previous event and a sold-out Gala Dinner. We are excited to show off the life jackets which have become a significant part of our business.”
Gillies currently supplies two of Australia’s largest retailers with their own branded jackets and has its own brand, Response. Life jackets are compulsory for anglers to wear in some states across Australia, and the company added them to its ranges last year.
Leave a Comment