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Revealed! The ICAST 2022 New Product Showcase winners


Pure Fishing powered its way through this evening’s ICAST 2022 New Product Showcase awards by winning nine of the 30 categories.

No less than seven of the US company’s brands were among the winners, with Frabill and Berkley grabbing two awards each.

Other multiple award winners included AFTCO (4), Garmin (2) Simms (2) and Shimano (2). LIVETARGET maintained its incredible awards record at ICAST by taking home the Saltwater Soft Lure trophy.

Among the least anticipated winners were PacBak, who eclipsed much bigger brands to win the Soft and Hard Coolers category, while Bull Bay accomplished a similar feat when voted top of the Fly Rod sector.

Daiwa, Rather Outdoors and Rapala were among some of the industry’s heavy hitters to go home empty-handed.

 The ICAST 2022 winners in full: 

  • Freshwater Hard Lure: Pure Fishing, Berkley Slobberknocker
  • Freshwater Soft Lure: Pure Fishing, Berkley PowerBait PowerStinger
  • Fishing Line: Pure Fishing, SpiderWire DuraBraid Hi-Vis Yellow
  • Custom Tackle & Components: Mud Hole Custom Tackle, RBS Pro G2 Power Wrapper
  • Terminal Tackle: Z-Man Fishing, DieZel Eye Jigheads
  • Tackle Management: Pure Fishing, Plano EDGE Frog Box
  • Kids’ Tackle: Simms Fishing Products, Kid’s Tributary Wader
  • Fishing Accessory: Pure Fishing, Frabill Witness Weigh Net
  • Cutlery, Hand Pliers or Tools: BUBBA Saltwater Multi-Flex Filet Knife
  • Electronics: Johnson Outdoors, MEGA Live Imagining TargetLock
  • Soft and Hard Coolers: PacBak, P88-MK Combo
  • Cold Weather Technical Apparel: AFTCO Barricade Rain Suit Acid Camo Colorway
  • Warm Weather Technical Apparel: Simms Fishing Products, Solarflex Guide Cooling Hoodie
  • Lifestyle Apparel for Men: AFTCO CocoBoardies Board Shorts
  • Lifestyle Apparel for Women: AFTCO Women’s Reaper Softshell
  • Eyewear: Bajio Sunglasses, Roca
  • Ice Fishing: Garmin USA, Garmin LiveScope Plus Ice Fishing Bundle
  • Footwear: AFTCO, Ankle Deck Boot
  • Boats and Watercraft: BOTE Rackham Gatorshell + APEX Pedal Drive
  • Boating Accessories: Pure Fishing, Frabill ReCharge Deluxe Aerator
  • Novelties and Wellness: Garmin USA, Garmin Quatrix 7 Smartwatch Sapphire Edition
  • Saltwater Reel: Pure Fishing, PENN Authority Spinning Reel
  • Freshwater Reel: Shimano, Stella FK
  • Fly Reel & Fly Fishing Accessories: Hardy Fortuna Regent Saltwater Fly Reel
  • Rod and Reel Combo: Shimano, Spheros SW Combo
  • Saltwater Rod: Pure Fishing, Ugly Stik Carbon Inshore Rod
  • Freshwater Rod: St. Croix, Legend Tournament Bass Rod
  • Fly Fishing Rod: Bull Bay Tackle Company, Banshee Fly
  • Saltwater Hard Lure: LIVETARGET, Live Shrimp
  • Saltwater Soft Lure: Z-Man, Kicker CrabZ

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