Look out for this! Bajio rolls up to Orlando with new Roca shades

Shades are de rigour in Orlando and especially so during ICAST week when sunglasses brands flock to the show with their latest lens offerings.

Bajio, a sustainable product proposition based just down the street from Orlando in New Smyrna, is among this year’s exhibitors and will be happy to talk about its cool Roca (Spanish for rock) model, named after Roca Flat in Mexico. Bajio has entered Roca in the New Product Showcase and, given the increasing consumer demand for green products, it might get a big enough slice of the dealers’ vote.

Look out for… Bajio founder Al Perkinson, who is rumoured to have a few surprises in store.