ICAST On The Water: New launch from Big Bite Baits smells right

Devised by top pros, made in Alabama and ready to ship in August. That’s the new Scentsation line of soft baits revealed by Big Bite Baits at a sweltering On the Water event at today’s ICAST show.

The new bait has been two years in the making, so what have the Eufala company’s creative guys been doing? “We’ve been very focused on getting the scent right because that is what this product is all about,” said Brandon Ray, a member of the Big Bite Baits pro-staff team that has driven the development process.

“The biggest thing about Scentsation Baits is that they are infused with a proprietary scent in the production process. The scent diffuses into the water when the bait is not moving.”

Though intended primarily for catching bass, the company believes the baits will be popular among northern muilti-species anglers.