Industry first! Dynamite Baits introduces ‘green’ labelling on packaging

Dynamite Baits has become the first brand in the angling industry to introduce an environmental label on its products.

The Rapala VMC Corporation carp bait brand says that its EcoChoice label has been developed so that anglers can be assured that the products they buy have been manufactured with the environment in mind. It is part of the company’s drive to become carbon neutral by 2027.

“Several of our most popular baits have already passed the requirements to have the label printed on the packaging, including the likes of our SwimStim and Silver X ranges,” the company posted on its website.

“Over the coming months more and more of our products will include the label. EcoChoice is a pioneering step in our industry – a trademark for Dynamite Baits products designed for the highest performance possible and the lowest environmental impact.

“There are no eco labels for fishing tackle – until now. We created EcoChoice to help anglers make sustainable decisions. Our EcoChoice products must adhere to several stringent processes before they are included in this category.”

To qualify for an EcoChoice label products must be feed regulation-compliant and have recyclable and minimal packaging. Dynamite adds that by the end of 2022 about 22% of its products will carry the label.