Greatorex will ‘further establish’ Browning brand

Jayson Greatorex, formerly with Fox International brand Matrix, has become Media Manager for Zebco Europe’s enduring match fishing label, Browning.

Martin Puchter, Marketing Manager for Zebco Europe, described the appointment as ‘a great opportunity for the Browning brand and part of our strategy to extend our marketing efforts.’

Greatorex, who spent five years as a consultant for Matrix, will support marketing managers and build the brand’s presence on all platforms. He will work closely with internal staff, external agencies and Browning’s large team of consultants and sponsored anglers.

“Thanks to his many years of experience on the match fishing scene and the associated professional reporting in various media, Jayson is the ideal choice for this position,” said Browning Brand Manager Christian Dörr. “I am sure he will do an excellent job and help to further establish the Browning brand in the market.”

• Picture: Christian Dörr (left) welcomes Jayson Greatorex to Browning