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ICAST COUNTDOWN: ‘Girl power’ comes to fishing’s largest trade show


According to Rolling Stone magazine, the Spice Girls’ use of ‘girl power’ in the mid Nineties was one of the defining cultural touchstones that shaped the Millennial generation.

Two decades on, a similar movement is surging through the fishing community, clearly identified by the Recreational Boating and Fishing Foundation (RBFF), the organisation that drives and measures fishing and boating participation in the US.

Indeed, the trend is having such an impact that this year’s ICAST trade show, starting July 19th, will be the first to include a women’s networking event.

Hosted by Shimano North America and the RBFF, the two-hour session at ICAST begins on July 19th at 4pm and will facilitate discussion on key findings from the RBFF’s new research on female anglers.

It will give show visitors the opportunity to learn more about the Foundation’s consumer-facing brand Take Me Fishing and its Women Making Waves initiative, as well Camber Outdoors’ efforts on workplace diversity, equity and inclusion.

The RBFF has highlighted the female sector as among the fastest growing categories in fishing and boating and the presentation in room S310G/S310H, at the Orange County Convention Center, Orlando,. is working to increase that momentum.

“We encourage visitors to share the invitation with other industry professionals who would like to network and provide input and insight into female fishing participation,” said Rachel Auslander, Director Partnerships and Development at the RBFF.

An RSVP for the event can be found here

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