ICAST COUNTDOWN Fin-Nor has high hopes for new sunglasses range

It was only this year that Fin-Nor added sunglasses to its product line. But the Pure Fishing brand is hoping for early industry recognition by entering its North Drop model in ICAST 2022’s New Product Showcase.

North Drop sunglasses include lens technology that, says Fin-Nor, improves vision on the water by enhancing colour without distortion and provides a sharper, clearer view while fishing.

Additional fishing-focused technology includes hydrophobic/oleophobic coatings on both sides of the lens which, points out Fin-Nor, is not traditionally seen in most eyewear brands. The lightweight frames are made from eco-friendly materials and engineered for proper airflow.

There are three frame colours and a choice of glass or plastic lens in two colours, with three mirror selections.

Fin-Nor is best known for its reels, but North Drop is one of 20 styles released this year in its first line of sunglasses. There will be a preview of North Drop, plus the rest of Pure Fishing’s New Product Showcase entries, at ICAST’s On the Water on Tuesday, July 19th, and at the show.

ICAST booth no. 2544