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Jay Harris swaps Savage Gear US for American Baitworks


Jay Harris has left Savage Gear Americas after four years to join American Baitworks as Vice President of Sales.

Harris (pictured) has been in the industry for 16 years and is seen by American Baitworks as key to the growth of its product range and to its contract manufacturing soft plastics business.

He will be responsible for expanding the company’s BaitFuel, Freedom Tackle, Halo Rods, NetBait, Scum Frog, STH Bait Co. and Snag Proof lines.

He will build the company’s manufacturing business primarily by growing opportunities for bait makers to leverage American Baitworks’ state-of-the-art location in Ocean Springs, Mississippi. The facility offers product design, mould manufacturing, injection moulding, package design and packaging, along with pick and pack fulfilment services.

“We are committed to investing in our brands, people and culture to drive our growth,” said CEO Robert Greenberg. “Jay has a depth of knowledge and experience that makes him a great addition to our team.”

Harris said: “I couldn’t be more excited by the opportunity to build on the momentum the company and its brands are seeing in the industry. Beyond our product brands, our manufacturing capabilities open many doors for partnering with other brands to support their needs domestically.”

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