A revolution is set begin at ICAST when Zoe Angling Group launches a range of non-toxic jigs. The PIVIT fishing brand points the way to the future, says CEO Jeff Coffey.
Zoe Angling Group is the owner of Fair Flies but will be at ICAST to launch PIVIT Fishing, which has been described as the first offering of a non-toxic solution to jig fishing in the US.
Jeff Coffey, founder and CEO of the group, has lofty ambitions for the new brand. “We want to be the first company to solve the toxic problem in fishing, from colourants to weights, and will be distributing multiple lines of lures using our patent-pending process internationally.”
He added that PIVIT has been building up production teams overseas for seven years to be able to produce its products. “We now have the capacity to meet demand for PIVIT products. Our aim is the removal of lead from fishing with recycled, sustainable materials that will not only replace it but improve the whole angling experience.”
The centrepiece of the range, the Trailer Jig, is made of a non-toxic alloy over-moulded with the company’s proprietary plastic. The second component to the system is an innovative design that allows anglers to change the hook to match the weight of the fish that is being pursued or when it becomes dull.
“Together, these two features create a lure that will last longer before being thrown and left in the waterway,” added Coffey. “This is the beginning of our product line of innovative ways to replace lead in all weighted lures and sinkers.
“Many countries across Europe have legislation in place restricting the use of lead in fishing gear and it will eventually happen in the US. Our goal is to be the premier brand of non-toxic lures as we move towards removing toxins like lead from our waterways.”
Coffey (pictured above right) added that the group’s social impact is an important part of its make-up. “We are not just innovating products that are environmentally better and fish better, we are also able to transform lives through an intentional supply chain process where we have built teams providing jobs that support exploited and exploitable individuals.”
PIVIT will also be launching a range of World Fair Trade-certified clothing at ICAST, made using organic materials that brings what Coffey describes as the high values of the company to the industry.
ICAST booth no:1436
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