Shimano partners with B.A.S.S. to recognise female school anglers

Shimano and B.A.S.S. have partnered to recognise female high school anglers across the US who want to pursue competitive fishing at college level.

They have joined forces to award the first-ever Helen Sevier Pioneer Scholarships, which will see two $2,500 pay-outs to the successful applicants. The initiative is named in honour of Helen Sevier’s leadership and long-term vision for the growth of sportfishing.

“B.A.S.S. is excited to partner with Shimano. This partnership provides an outstanding opportunity to honour the incredible legacy and impact that former B.A.S.S. CEO Sevier (pictured) had on the entire sportfishing industry,” said B.A.S.S. CEO Chase Anderson. “Female participation is higher in our youth tournament trails, and supporting the scholarship is a wonderful opportunity to encourage and support driven female anglers as they look to take their fishing to the next level.”

“Helen Sevier broke down invisible barriers in the fishing industry. In doing so, she paved a path forward for future female anglers and leaders,” said Sarah Harper Burke, Senior Marketing Manager, Shimano North America. “Shimano is proud to support the scholarship in 2022 to continue and share in Helen‘s vision of growth in sportfishing. This initiative will help ensure future ‘pioneers‘ have support and recognition in their endeavours to compete at college level.”