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Vanguard arrives at ICAST with big ambitions in terminal tackle


Vanguard Tackle may only be two years old, but the brand is already aiming to become the new leader in terminal tackle.

The Nebraskan business, which is exhibiting at ICAST in July, believes it can achieve its goal by focusing on four key elements vital for retailers – margin, delivery, variety and dealer service.

“It’s no secret that to be successful at retail you need to offer a strong assortment,” says the company. “Vanguard was created to serve that need and to be an alternative terminal tackle resource that is laser-focused on positive partnerships with retailers of all sizes.”

While the brand is still relatively new, the Vanguard team has more than 100 years of experience in the industry and has identified what it believes to be an ‘overlooked and underserved’ sector of the industry.

“Our experience is a huge strength, along with first-hand knowledge and a clear understanding of retailer needs,” said marketing head Mark Krambs.

“It really is simple. If we focus on being better partners in terms of inventory, delivery, margin and service, it’s a win for the retailer and the consumer as well as our business.”

Vanguard says it is differentiating itself by offering the best margins across the product spectrum, with dealer profit as its top priority, and by maintaining a 90+% fill rate to deliver when promised.

The brand has over 300 SKUs and pledges to hold a high variety of products to meet all consumer needs and to provide dealer support beyond the sale with sales tools and service needed for successful partnerships.

Vanguard will be offering show specials on booth 1830 at ICAST.

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