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Book now! Angling International offers the ‘best of both worlds’ in print and online before ICAST


Angling International is increasing your options for reaching global customers before the big return of ICAST in July, thanks to a combination of the special printed July issue plus fast and flexible Angling International e-blasts, which can be dedicated to your brand and products.

But you need to be quick for the July issue – the print deadline is just two weeks away and the final spaces are filling up fast. The advice is to enquire here as soon as possible.

Says Rob Carter, International Sales Director of Angling International: “ICAST in July will undoubtedly be a huge celebration of new products. And we will be adding our support before, during and after the show by helping more brands promote their products to global customers. It does not matter whether you will be in Orlando or not, there will be a buzz around new products and, if you have something to shout about to trade customers, Angling International should be your go-to media partner.

“That’s because we are offering the best of both worlds. The printed July issue is our annual New Product Showcase combined with our ICAST preview, which means it will act as a magnet for any buyers in the trade seeking new products to stock and brands to contact. By pulling together the latest new products in one package and mailing it worldwide, while also making it available online, we will be giving suppliers, big and small, the opportunity to reach potential new long-term trading partners.

“We have exceptional deals that combine your adverts with free articles within the printed magazine and repeated on our website and social media. They really are unbeatable.”

And if you want more speed and flexibility, adds Carter, you can choose a dedicated Angling International e-blast, written, designed and mailed within 24 hours of being commissioned. “This is the second great option. When supply chains are stretched and deadlines are pushed to their limit, we understand that brands also need a marketing solution that works to their tight timescales. Angling International e-blasts are fast, efficient and flexible, and they send your key messages to global B2B customers when the time is right for you. Plus we are not working to print and mailing deadlines, which means you can decide right up to the last moment what to publish and when to send your message out.”

Carter says Angling International e-blasts are ideal for:

  • Launching a new product to the trade
  • Sustained brand awareness over several months
  • Announcing your new catalogue
  • Advertising for distributors in new markets
  • Counting down to your trade show
  • Driving traffic to your website

Carter adds: “Of course, the very best marketing plans for worldwide reach involve combining both platforms. That way, you get the fierce impact of an e-blast without any distractions from other brands, and then, with the magazine, your products can take their place in a showcase and be elevated alongside the most important new launches of the year.

“And because all our platforms are backed by the editorial and sales service that our customers have always relied upon, we believe we will once again create the trade event of the summer. Our message is simple: come join us.”

• The deadline for bookings for the Angling International July New Product Showcase and ICAST Preview is June 16th. But space is limited and selling fast. To ensure you have the space you need and also to discuss a unique e-blast dedicated to your brands, enquire here as soon as possible.

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